The digital education industry is thriving, but no matter how talented you are in marketing, design, or tech, you can’t launch a course without a subject-matter expert. Finding the right expert to partner with is one of the most important steps in course co-production. A good partnership can lead to highly profitable launches and long-term collaboration. A poor one, however, can waste months of effort and money.
In this article, we’ll explore where to find experts, what qualities to look for, and how to build strong partnerships that last.
Why Experts Need Co-Producers
Experts often have in-depth knowledge but lack the time, skills, or confidence to create and market their own courses. Many are busy with coaching, consulting, or client work. They may already have an audience but no structured way to monetize it through courses. This is where co-producers come in. By handling the production and marketing, you create a win-win situation where the expert focuses on teaching while you manage the business side.
Where to Find Potential Experts
1. Social Media Platforms
- YouTube: Creators who teach through tutorials are often ready to package their knowledge into a paid course.
- Instagram and TikTok: Look for micro-influencers in niches like fitness, cooking, finance, or productivity. Many of them have loyal audiences but no structured product.
- LinkedIn: Professionals regularly share insights and could benefit from turning their expertise into a course.
2. Podcasts
Podcast hosts are experts in their fields, and many have built trust with their audiences. They often have plenty of content but no structured online course.
3. Blogs and Newsletters
Writers who consistently produce educational content may be open to co-producing a course as a way to monetize their audience beyond ads or sponsorships.
4. Online Communities
Look in Facebook groups, Reddit forums, or Discord servers related to your target niche. You’ll find experts who are already answering questions and sharing tips.
5. Local Networks
Don’t overlook offline connections. University professors, local coaches, and consultants may be looking for ways to expand their reach online.
What Qualities to Look for in an Expert
Not every knowledgeable person makes a good partner. Evaluate potential experts based on these factors:
- Passion for teaching: Do they enjoy explaining and helping others?
- Credibility: Do they have real experience or achievements in their field?
- Consistency: Do they regularly create content or engage with their audience?
- Communication skills: Can they explain concepts clearly and effectively?
- Commitment: Are they willing to put in the time to record lessons and meet deadlines?
How to Approach Experts
Approaching an expert requires tact. Here’s how to do it effectively:
- Research Them First: Understand their work, audience, and style.
- Show Genuine Appreciation: Mention specific things you like about their content.
- Highlight the Opportunity: Explain how co-producing a course could benefit them financially and professionally.
- Explain What You Bring: Share your skills, whether marketing, funnel building, design, or audience growth.
- Suggest a Low-Risk Test: Propose starting with a mini-course or webinar before committing to a larger project.
Example pitch:
“Hi [Name], I’ve been following your [YouTube channel/blog/podcast] for a while and love the way you teach [specific topic]. I noticed you haven’t launched a course yet, and I think there’s a great opportunity for your audience to learn directly from you in a structured way. I specialize in course production and marketing, and I’d love to explore the idea of co-producing a course with you. Would you be open to a quick call?”
Common Mistakes to Avoid When Finding Experts
- Chasing big influencers: They often already have teams and may not need your help. Focus on micro-experts with engaged audiences.
- Ignoring niche opportunities: A small niche with dedicated learners can be more profitable than a broad, saturated one.
- Not setting expectations early: Clarify revenue splits, responsibilities, and timelines before starting.
- Overpromising results: Be realistic about what the first launch can achieve.
Building Trust and Long-Term Collaboration
Finding an expert is only the first step—building a long-term relationship is what creates lasting success. Here’s how:
- Communicate openly and regularly.
- Share wins and challenges transparently.
- Respect deadlines and commitments.
- Invest in their growth (help them build their personal brand, not just the course).
When experts see you as a partner who cares about their success, they’ll be more motivated to create great content and continue collaborating on future projects.
Final Thoughts
As a co-producer, your biggest asset isn’t just your technical or marketing skills—it’s your ability to find and partner with the right experts. Look for people who are knowledgeable, passionate, and committed. Approach them with respect, offer real value, and build relationships based on trust.
With the right expert by your side, you can create courses that not only generate revenue but also make a meaningful impact on learners’ lives.