For aspiring course co-producers, choosing the right platform is a critical step in building a sustainable digital education business. In Brazil and other Portuguese-speaking markets, three platforms stand out: Hotmart, Eduzz, and Kiwify. Each offers a range of tools that make co-production smoother and more profitable—but they also differ in important ways.
This article will walk you through how co-production works on each platform, what tools are available, and how to choose the right one for your project.
What Is Co-Production in the Context of Digital Courses?
Co-production in the digital education world is a partnership between two or more people, where one is usually the expert (content creator) and the other is responsible for areas like strategy, technology, marketing, and project management. Co-producers share responsibilities and profits, building and launching online courses together.
Instead of doing everything alone, course creators get to focus on content, while co-producers handle the infrastructure and business side. Platforms like Hotmart, Eduzz, and Kiwify offer features to manage this partnership transparently.
Let’s break down how each one handles co-production.
Hotmart: The Most Established Platform
Overview
Hotmart is one of the oldest and most complete platforms for digital products in the Brazilian market. It has strong international presence and is widely used by professionals in online education.
Co-Production Features
- Automated Revenue Sharing: Hotmart allows you to set up automatic commission splits between producers, co-producers, and affiliates. Once configured, payouts happen without manual intervention.
- Co-Producer Access Levels: You can give your co-producer access to sales data, course settings, or even customer service tools—depending on what they need.
- Customizable Roles: Set how much commission each co-producer earns, and define if the payment will be fixed or percentage-based.
- Affiliate Network: Co-producers can work with affiliates directly to improve traffic and conversion.
Strengths
- Powerful tools for large-scale launches
- Advanced analytics and reporting
- Great reputation and trust from users
- Support for international currencies
Weaknesses
- Slightly more complex interface for beginners
- Slower approval process for some products
- More competition from other big names on the platform
Eduzz: The Scalable and Flexible Option
Overview
Eduzz has grown quickly in recent years and is known for its robust infrastructure and flexibility in creating digital businesses. Many professionals choose Eduzz for the wide range of integrations and the ability to manage multiple products in one account.
Co-Production Features
- SmartShare Tool: Allows you to configure complex revenue splits with multiple partners. You can set different conditions for each product or offer.
- Sales Dashboard: Co-producers get access to real-time data about performance, conversion rates, and sales funnels.
- Granular Permissions: You can give co-producers permission only to specific modules or parts of the operation.
Strengths
- Easy integration with CRMs and automation tools
- High flexibility in commission structures
- Strong community and support
Weaknesses
- Slightly steeper learning curve
- May require more technical setup if you want custom automations
- Less known in international markets compared to Hotmart
Kiwify: The Simple and Fast Option
Overview
Kiwify is the most beginner-friendly platform among the three. It’s ideal for smaller projects or for those just starting out in co-production. Its clean interface and ease of use have made it popular, especially among independent creators.
Co-Production Features
- Simple Revenue Split: Kiwify allows you to define co-producer shares in just a few clicks. The setup is straightforward and doesn’t require technical knowledge.
- Minimalist Dashboard: Both producer and co-producer can access basic performance data like number of students, sales, and course engagement.
- Course Builder: Super easy drag-and-drop interface to upload lessons, PDFs, quizzes, and more.
Strengths
- Perfect for beginners
- Very fast to set up
- Lower platform fees
- Active community on social media
Weaknesses
- Fewer advanced features
- Limited scalability for very large projects
- Basic automation tools compared to Hotmart or Eduzz
How to Choose the Best Platform for Your Co-Production Project
The best platform depends on your goals, technical skills, and the scope of your course. Here are a few tips to help you decide:
| Goal | Best Platform |
|---|---|
| You’re just starting and want something simple | Kiwify |
| You want more flexibility and integrations | Eduzz |
| You’re planning a big launch and need advanced tools | Hotmart |
Also consider:
- The technical expertise of both partners
- Whether you want to work with affiliates
- How complex your revenue-sharing model will be
- If your audience is local or international
If possible, test more than one platform by signing up for free accounts and exploring the interfaces before committing.
Tips for Managing Co-Production Smoothly
No matter which platform you choose, follow these best practices to ensure your co-production runs efficiently:
- Set Roles and Expectations Clearly
Write down what each person is responsible for, and decide who owns what parts of the content, brand, and client base. - Use Contracts
Formalize your agreement with a contract that includes profit splits, intellectual property terms, and how to handle disputes or project closure. - Communicate Weekly
Don’t let weeks pass without an update. Use tools like Slack, Trello, or even WhatsApp to keep track of progress and decisions. - Track Results Together
Even if your partner is not tech-savvy, review the numbers together. Knowing what’s working and what’s not helps you iterate faster. - Think Long-Term
Use the first course as a foundation for a portfolio of digital products. Build a brand, grow a community, and create recurring revenue.
Conclusion: Choose the Right Tool to Multiply Your Results
The platform you choose for co-producing online courses can either simplify your life or complicate it. Whether you go with the power of Hotmart, the flexibility of Eduzz, or the simplicity of Kiwify, make sure it aligns with your goals and workflow.
Co-production is all about synergy—combining skills, time, and resources for a result that’s greater than the sum of its parts. And the right platform is the foundation where that synergy comes to life.