The online education market is booming, with thousands of digital courses being launched every year across every imaginable niche. But not every course creator has the technical know-how, marketing skills, or time to bring their knowledge to life on the internet. That’s where digital course co-production comes in — a powerful and increasingly popular model … Ler mais
One of the biggest decisions co-producers face when launching a digital course is whether or not to invest in paid traffic. It can feel like a risky move—putting money into ads before seeing any returns. However, when managed strategically, paid traffic can significantly accelerate results and provide valuable data to fine-tune your offer. In this … Ler mais
For aspiring course co-producers, choosing the right platform is a critical step in building a sustainable digital education business. In Brazil and other Portuguese-speaking markets, three platforms stand out: Hotmart, Eduzz, and Kiwify. Each offers a range of tools that make co-production smoother and more profitable—but they also differ in important ways. This article will … Ler mais
Launching a digital course is one of the most exciting but also one of the most complex projects in online business. For co-producers, the responsibility goes far beyond marketing — it involves keeping every stage of the process organized, from content creation and editing to promotion, sales tracking, and student support. Without the right tools, … Ler mais
A successful digital course launch doesn’t happen by chance. Behind every smooth release is a well-thought-out timeline that balances creativity, technical setup, and marketing. As a co-producer, one of your key responsibilities is helping your expert partner stay on track while ensuring that each stage of the project moves forward without unnecessary delays. Planning a … Ler mais
When working as a digital course co-producer, excitement often centers on creativity, content, and marketing. However, one of the most overlooked yet critical elements of collaboration is the contract. A contract is more than just a formality; it is a tool that protects both the expert and the co-producer, prevents misunderstandings, and sets the foundation … Ler mais
When stepping into the world of digital course co-production, one of the most common challenges you will face is collaborating with subject-matter experts who have deep knowledge in their field but little to no experience in marketing. These experts might be doctors, teachers, engineers, or professionals in any industry with valuable knowledge to share, but … Ler mais
The online education market is thriving, and co-production has emerged as one of the smartest ways to build a profitable digital business. As a co-producer, you don’t need to be the expert in front of the camera—you’re the partner who ensures the course is planned, launched, marketed, and scaled successfully. But to attract high-quality creators … Ler mais
One of the most important decisions in course co-production is choosing the right niche. Your niche determines who your target audience is, what problems you solve, and how profitable your project can be. While co-production offers many opportunities, entering the wrong niche can waste time, money, and effort. This article will guide you through the … Ler mais
Co-producing digital courses is a powerful business model that brings together expertise and execution. A subject-matter expert creates the content, while the co-producer ensures the course is structured, marketed, and sold effectively. But while enthusiasm often drives these partnerships, overlooking the legal aspects can put both sides at risk. Without proper agreements, even a successful … Ler mais